Facebook Marketing-How to succeed in this social network
Tutorial on how to do Facebook marketing from scratch
How to do marketing on Facebook for your digital strategy?
The first step is to have a presence on this social network.
Just as there are other networks that you could do without, Facebook is a "must" in your social media plan.
It is the social network with the largest number of users and the one that will allow you to create advertising with both Facebook Ads and Instagram Ads and re-targeting campaigns .
Follow the steps:
I still don't have a presence on Facebook
If you don't have a Facebook page you have to start at the beginning
Create your personal Facebook account
To open a Facebook page for your business you will have to have a personal account to be able to manage it from it, if you do not have a profile yet you must create one. It won't take you more than a few minutes.
Marketing on Facebook is constantly evolving. If you are not up to date you are left behind.
Facebook has millions of active users every day, in them they search, see and buy products and services. So being on this social network is vital for your company. Also thanks to its ads you can generate thousands of impacts.
If you are not already using Facebook as a marketing channel for your brand, start here.
It is time to plan your strategy from the ground up to succeed.
Why do marketing on Facebook
Having a Facebook page of your company or personal brand is essential in your digital marketing strategy.
Above all because:
You get to have a greater reach
So You can create a community around your brand
You create a showcase for your products or services
The next step after having your personal page is to create your Facebook business profile. A brand page to give a professional image and on which to base your Marketing strategy on Facebook.
I already have a presence on Facebook
If you already have a Facebook page or profile and want to create a new one or get rid of the old one, just check the following link and start over.
Plan your Facebook strategy
All right!
You have already created your business page on Facebook, now it's time to design your Marketing strategy in this social network.
The first step: Competition analysis
What are your competitors doing on this social network and how?
Analyzing them closely does not mean copying if not extracting information about what works for them and what does not work for them.
Write down all the data to have them close at the time of deciding.
Second step: Define your goals
Once your competitors have been analyzed, it is time to stop and think about the objectives you want to achieve with your Marketing strategy on Facebook.
These goals are what will make you grow and achieve the visibility you seek.
Once you have your goals in mind, it's time to shape your strategy ...
Third step: Optimize your goal-oriented page
Once you have your goals in mind, it's time to shape your profile and optimize your fan page for better results.
Customize and optimize your account
Branding on Facebook is vital.
Make a good description of your business
Put your logo or brand image with what you want to convey
Choose the tone and language to use in this social channel
Address the audience that will help you achieve your goals
When you set your goals, one of them has to be choosing who your ideal audience is.
The one who will be a prescriber of your brand and will buy, recommend and enjoy your products or services.
Design the content that you are going to publish on your page
For this, it is advisable to generate your publication plan at least one month in advance, aimed at your ideal client and the objectives you want to achieve. This will allow you to work with planning and without stress.
Decide your content to publish
It is important that you know that for Facebook marketing to work, you have to be constant and active. This means posting content every day, even multiple times a day, replying to comments, etc.
In addition, it is important to vary the type of content that is published on social networks, so as not to bore your followers and generate engagement on Facebook .
PHOTOS AND VIDEOS
After the texts, images and videos are the main content that generate the most interactions.
They will attract the attention of users
You will get your followers to share your content
Although before you start posting like crazy, you should know that each social network has some measurements for images and videos. Otherwise, the content you share may be cut off, pixelated, or unseen. Take good care of your image since sometimes you will not be able to repeat that first impression.
POLLS
Surveys are very successful on Facebook, most of the companies that carry out this type of content obtain surprising results.
- Increase the reach of your Facebook page
- Increase engagement
- You will know the opinion of your followers
- Create relationships with users
Is it a good idea to create polls from time to time for your audience?
CONTESTS
Giveaways on Facebook are another type of publication that can be made, they work very well and bring good results. Here are some of the advantages:
- You will increase your followers
- You get more reach
- It is a good strategy to retain your followers
- You will achieve more web traffic
MAKE LIVE VIDEO
Live videos gain importance on Facebook with each passing day, as it is a direct way to connect with your audience and get them to participate in your content.
According to Vimeo data, 78% of users who are on Facebook are watching live videos.
I want to know more about Facebook Live
FACEBOOK 360
It is one of the tools that Facebook makes available to you to share photos, videos and multimedia content in 360 degrees.
Measure your Marketing strategy on Facebook
A social strategy doesn't work if you don't measure your results, you may be doing it very well or you may be doing it very poorly.
That is why it is important to measure to know what works and what does not work.
On Facebook there are many facts to know
- The growth of your community
- The balance of followers
- How your content works
- Your community interaction
- Engagement
Find out here: how to get more likes on Facebook
Measuring all this data allows you to know your community and see how your Facebook marketing strategy works.
All about Facebook metrics
Other factors to consider when marketing on Facebook
This is not all, there are other actions and terms that you must know in order to have your marketing strategy on Facebook fully.
Know the Facebook algorithm
The Facebook algorithm or Edgerank is the set of calculations that Facebook uses to decide what content you see, it is currently one of the great headaches of Community Managers.
You must know this algorithm to know what content Facebook likes the most and what it takes into account when giving more visibility to some publications than others.
More about the Facebook algorithm
Contact Facebook
If you have any problems with the platform, it is important that you solve the problems as soon as possible. If you do not remedy the situation, you will have to contact Facebook, and that is why we have this article that will help you ...
Contact Facebook
Facebook advertising
To get more reach and take advantage of all the opportunities that digital marketing offers you on Facebook, advertising is essential.
And due to the power of Facebook Ads, this section deserves a tailor-made study.
- Facebook ads have several advantages:
- Improve the visibility of your publications
- Increase your followers
- Choose who views your ads: make a good segmentation
- Increase the sales of your products
- Facebook Ads is a multi- device advertising , as the ads are displayed on any device and can reach any audience.
If you still don't know anything about Facebook Ads, here's an updated beginner's guide:
Guide to Facebook Ads for Beginners
Before you start advertising on Facebook, you have to know that it is the Facebook pixel, which is a javascript code that you have to insert in your web page, this code invites you to access Facebook to your page so that you can optimize your Facebook Ads campaigns.
The pixel collects data from your website so that you can get more out of your ads on the social network, know the audience that passes through your page and get your campaigns to reach that target and make them profitable.
Do you want to know where to get the Facebook pixel to install it on your website? We leave you a very complete tutorial so that you can start using it immediately ...
All about the Facebook pixel
When starting your Facebook Ads campaign, you have to be clear about the objective of the ads you are going to create, and for this the platform offers you different categories to make your ads:
- Recognition
- Consideration
- Conversion
Once chosen it is time to configure your ad, so you will have to go through the following phases:
▶ ️ Choose a target audience
▶ ️ Decide on your ad placements
▶ ️ Time to choose the budget and calendar
▶ ️ Select the type of ad, Facebook will propose several options
▶ ️ Get inspired by seeing some examples of ads on Facebook Ads that work
Measure your ads on Facebook
Measuring your social media strategy is just as important as measuring your actions on Facebook Ads.
You will have information on who sees your ads, how many click on your campaigns and if they are profitable or not.
So if you want to know more about how to measure your ads on Facebook Ads and make them profitable, here is everything you can know about Facebook metrics:
All about Facebook Ads metrics
Facebook Ads is a platform where many companies invest a lot of money, and whose objective is to gain visibility, make profitable expenses and increase sales.
If you do not know how you can make your expenses profitable in Facebook Ads, we leave you two articles so that your Facebook investment pays for itself or you learn the essentials for optimizing your campaign.
- How to make your Facebook investment pay for itself
- Essential tricks to make your Facebook Ads campaigns work
- Differences between Facebook Ads and Instagram Ads
If you want to know more about Facebook Ads, create your first campaigns and learn to measure them, you need a good guide for your ads, that's why we leave you here a guide in detail that will help you create your ads in the simplest way:
Complete guide to Facebook Ads
This is the guide on how to do marketing on Facebook without missing any strategy ... So it's time to start spreading your strategy on the most used social network of the moment.
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