The best days for your email marketing campaigns

 The best days for your email marketing campaigns-Overview

Are you using  email marketing  to promote your brand? 

Sometimes we do not give this tool the importance it deserves, when the truth is that, well used, your email marketing program can be a real  "secret weapon"  to win over your audience. Here we suggest  the best days for your email marketing campaigns. 

As with other tools such as  blogging , social media or  mobile ads ,  hitting the right moment is crucial for your emails to be more effective.  Therefore, at Cyberclick, based on our experience and after having analyzed the latest email marketing studies in the Spanish market, we tell you which are the best days to launch your email marketing campaigns.

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Best day of the week to launch your email marketing campaigns

Monday

In general, Monday is a bad day to launch an email marketing campaign, as users often clean their inbox to remove spam from the weekend, and at that time they are often in a hurry to prioritize what is important . That means that our mail has a high probability of being deleted.

You can try your luck if your target audience doesn't follow typical office hours, or if you think your email will stand out and attract attention in the middle of cleaning emails.

Tuesday

The central days of the week (Tuesday to Thursday) are usually the most interesting, since users have more time to manage emails.

Tuesday is the highest performing day for the B2B, Training & Education and Tourism & Leisure sectors.

Wednesday

It is the second day with the highest opening ratio of the week (after Thursday). Users are starting to plan their weekend, so it may be a good time to offer them options.

The ideal day for press, media and distance sales.

Thursday

Thursday is the star day for email marketing campaigns, as it has the best data of the whole week. On the negative side, it is also the time when more campaigns are sent, so the competition is greater.

An especially interesting day for the banking and insurance, non-profit, fashion and retail sectors.

Friday

It is a day with a high number of shipments, but the results decline as the use of email decreases as the weekend approaches.

Friday is a great time to engage the undecided (who have no plans for the weekend yet) with last minute deals.

Weekend

During Saturday and Sunday the reading of emails is considerably reduced, but users have more time available to pay attention to them. If you are targeting a more familiar or adult audience, it can be an interesting option.

As you can see, there are many moments that can be interesting to launch your email campaign, so we are talking about guidelines rather than "absolute truths". If you really want to get the most out of your  email marketing strategy , our recommendation is that you  try different times and compare the performance of the  campaigns . Do you dare to tell us your results?