Email marketing trends to get more sales in 2021

 Email marketing trends to get more sales in 2021-Overview

The  email marketing  has changed dramatically since its inception, but remains one of the most effective and reliable tools with which we marketers.

However, if we want to obtain results, it is not enough to repeat the usual strategies: we must be up to date with the news and always adapt to changes. So let's take a look at the   most successful email marketing trends in 2021.

Do you want to know the 180 trends and predictions of digital marketing that will change the landscape in 2021  of our sector? 

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7 email marketing trends to sell more in 2020

The use of artificial intelligence . 

The  use of artificial intelligence  in email marketing promises to automate more and more tedious and repetitive processes and allow segmentation like we have never imagined before. Predictive personalization will allow us to anticipate customer behavior to be more relevant than ever.

Data-driven email marketing . 

You may have already incorporated data marketing into your email marketing in one way or another, but in 2020 we will go further. Data analysis will allow us to do truly customer-based marketing and create experiences you don't want to miss.

The mobile as a priority . 

Mobile traffic has been outpacing the web for years, but in terms of conversion, desktops continue to win. However, the  trend is that mobile phones are taking  more and more of the cake: in 2020 revenue from this type of device reached 32%, which represents an annual growth of 23%. In addition, the rate of openings from mobiles is higher.

Trust as the basis of email marketing . 

Many thought that the GDPR was going to be the end of email marketing, but two years after its implementation, this channel is more alive than ever. What has changed is that users now trust brands more when managing their data, since they know that they have to comply with regulations. To keep up with this marketing trend, professionals have an obligation to make content always relevant and add value.

The integration of social networks . 

According to Emarsys, 42% of the world's population is on  social media . For brands, this is an alternative way of being in contact with their audiences, connecting with them and getting their brand message across. Elements such as  hashtags  or social media buttons help to integrate all this potential within our emails.

Minimalist designs and texts . 

Users receive dozens of emails a day, so to stand out it's important to be direct, concise, and to the point. Simple, clean designs convey confidence and help get the message across more effectively.

Video content . 

A marketing trend that is repeated year after year is that  video content  is becoming more popular. For marketers, videos are an excellent opportunity to show your product in action, so don't hesitate to incorporate this resource into your email marketing.