The 14 best autoresponders for emails in 2020
The 14 best autoresponders for emails in 2020-Overview
Today, email marketing is an integral component of any strategy. In fact, about 59% of marketers say that email is their biggest source of return on investment.
When it comes to email marketing, autoresponder options are commonly used, but we rarely pay attention to them.
An autoresponder is something that should be used with caution. It is generally the simplest form of marketing automation that is executed when setting up your campaigns; When done right, it can be incredibly powerful in attracting customers and additional income.
In this article we will talk about what it is and what software solutions you can consider when implementing it for your own business.
What is an autoresponder or autoresponder ?
An autoresponder, or autoresponder, is an email that is sent automatically after a visitor signs up for your mailing list. Based on the capabilities of your tool, you can further segment your emails based on other contact properties.
In essence, an autoresponder allows you to passively and automatically send prewritten messages. It is also known as autoresponder software or autoresponder software.
You can choose the number of messages that appear in an automatic reply sequence, as well as choose when they will be delivered. For example, some autoresponder sequences only have a follow-up message, which is sometimes just a "Thank you" message for subscribing to the email list, or a confirmation:
How an autoresponder software works
Traveling around
In other cases, the autoresponder can be quite robust and deliver a gradual series of emails to persuade, as they sometimes end with a sales pitch. This is typical in digital industries, where the email list is the main sales channel for launching products.
For example, Neil Patel begins his self- response sequence by launching his new course with a friendly and informative message:
Example of an email with an autoresponder from Neil Patel
Over the course of several emails, the reader will receive a sales pitch (or some sales pitches via email). This allows the reader to access your brand and your content. By the time you offer your product or service, your readers should have informational value at their disposal, like this:
Neil Patel autoresponder email example
Sometimes an autoresponder can act as the magnet to get someone to sign up for your list. A good example of this can be email courses.
CXL , for example, uses a business conversion optimization email course to get people to sign up for their list. The deliverable is a sequence of email lessons that they provide from time to time; in other words, an autoresponder.
Example of CXL autoresponder email sequences
CXL Image
Titles range from "Introduction: What can CRO do for your business?" and "4 Organizational Tactics to Create a Culture of Optimization" through "Customization at Scale" and "Communicate Results to Stakeholders" in the final stages.
While execution can be very different depending on your business, your industry, and your goals, all autoresponder softwares allow you to automate email sequences and the email sign-up form.
Next, we're going to delve into some of the best solutions on the market.
The 14 best autoresponders in 2020
1. HubSpot
HubSpot offers one of the most capable and powerful autoresponder software on the market. In particular, if you are using other tools in the HubSpot Marketing Hub , such as our form builder and pop-up forms , you can easily set up auto-reply emails when submitting the form.
There are two ways to send an email response to contacts who submit a form on your page:
Set up a follow-up email in the form options on your HubSpot page.
Send an automated email through a workflow (Marketing Hub Professional and Enterprise only).
For the first option it is a fairly simple configuration. You just have to set up a follow-up email to be delivered when you submit the form .
However, through HubSpot workflows , you can be quite robust with your follow-up email allowance. For example, you can break down the contact details of the property that you have collected, such as the size of the business or the service that the subscriber is interested in. This allows you to customize your follow-up emails to make sure they are more useful to the user.
Additionally, you can sequence multiple auto-reply emails and include behavior-triggered messages. The options are practically endless.
If you are only using HubSpot's form builder you can still easily integrate with another autoresponder solution on this list, so it works with a simple setup.
The HubSpot autoresponder is available from the Marketing Hub Starter from $ 50 per month.
2. GetResponse
GetResponse is a full-package marketing platform that offers tools including landing pages, webinars, and forms, but its most powerful tool is its email automation functionality.
Like others on this list, GetResponse can generate emails based on multiple criteria, such as behavior generators, contact property generators, and time-based generators (that is, autoresponders).
Its auto-reply feature is actually quite flexible, as you can create email follow-up sequences with the following characteristics:
- Unlimited messages per day
- Advanced time control
- Simple cycle management
- Selecting the day of the week
- Drag and drop message management
- Quick message edits
We have found that GetResponse's usability feels tricky when trying to do advanced automation, but building time-based autoresponders is incredibly easy to accomplish.
Depending on the size of your list and the required features, the GetResponse price starts at around $ 10 per month (which includes basic autoresponders and a list size of 1,000).
GetResponse- paid autoresponder
Image from GetResponse
3. AWeber
AWeber built one of the first known autoresponder software , and it is still widely used and loved by marketers.
AWeber is a bit more expensive to start with ($ 19 a month for 500 subscribers), but the tool gives you all the critical features you need to implement an impressive autoresponder email system. This includes segmentation, analytics, registration forms, templates, and even stock photos.
AWeber is a good choice if you want a simple solution for a relatively small email list (anything over 25,000 emails gets a bit more expensive).
AWeber Autoresponder
Image by AWeber
4. Klaviyo
Klaviyo is known and loved in the ecommerce world - it has some of the best email automation features, particularly for behavior triggered emails.
With Klaviyo you can activate an auto-reply email sequence for basically any event you want to measure (as long as you have the contact's email address). This opens up all sorts of possibilities, such as abandoned cart emails, post-purchase thank you emails, customer satisfaction surveys after a purchase interval, and cross-selling emails given a certain item purchased.
It is important to note that Klaviyo is designed for e-commerce, especially abandoned cart emails. If you are in electronic commerce this represents a great advantage; but for other industries the feature set can be a bit tricky for what you want to achieve.
Now it's pretty easy to do if you just want to create a simple four-email sequence after signing up for an email list.
Klaviyo offers a free tier (up to 250 email addresses). Once you hit that threshold, you start at $ 25 per month and build rapidly from there (for example, from around $ 1,000 per month for 78,000 contacts).
Klaviyo Autoresponder
Image from Bexcreative
5. Mailchimp
Mailchimp is one of the most popular email marketing tools in the world, and it has excellent (albeit simple) autoresponder functionality.
- It is easy to use
- It's free to start
For those two reasons, the barrier to entry is incredibly low. Therefore, it represents a good solution for companies with less than a thousand email addresses.
However, we found that as it scales and its automation becomes more complicated, Mailchimp becomes very difficult to manage. It's hard to know which email goes to whom and when.
Again, you can start for free, but after that the cost starts at $ 20 per month.
MailChimp autoresponder software option
Image from MailChimp
6. ConvertKit
ConvertKit is an email marketing platform made for creators (i.e. bloggers, podcasters, designers, etc.). It is incredibly useful for marketers who are focused on inbound marketing.
The ConvertKit platform is simple and easy to use, although it includes other features to help you build your inbound marketing program, including forms, analytics, and the new set of automation features.
ConvertKit Auto Answer Software Option
Image from ConvertKit
Pricing starts at $ 29 per month and that level goes up to 1,000 email subscribers.
7. Autopilot
Autopilot is an email marketing, messaging, and automation platform that has deemed itself the easiest marketing automation platform to use. It has a visual editor that is quite clear and easy to understand (even if you are not a specialist in automation).
Of course, their platform allows quite sophisticated messages and objectives, although surely you can also create a simple autoresponder based on a time sequence.
Pricing starts at $ 1 per month for up to 500 contacts, and then goes to $ 25 per month for more than 500 contacts. It also includes a 30-day free trial.
The best autoresponders in 2020- Autopilot
Image from Autopilot
8. Constant Contact
Constant Contact is a simple, easy-to-use, and popular email marketing tool. It includes basic features such as templates, list building tools, a drag and drop editor, and autoresponder sequences .
Best Autoresponders of 2020- ConstantContact
Image from ConstantContact
Their most basic package starts at $ 20 per month, which works out to 500 contacts.
9. Omnisend
Omnisend is a popular tool in the ecommerce industry, with thousands of 5-star reviews on the Shopify, G2Crowd, and Capterra app store. It has advanced auto-reply features, allowing you to create engaging marketing automation workflows that include multiple channels: Email, SMS, Web Push Notifications, Facebook Messenger, WhatsApp, Viber, and more.
This allows you not only to configure an automatic response by email, but to do it through any channel that your client has consented to use with your brand.
Omnisend, like Klaviyo, is geared towards e-commerce. However, if you are not in that industry, many of its friendly features could be lost. In any case, Omnisend is a powerful autoresponder platform that is definitely worth checking out.
It offers a free plan that has basic email features and is limited to 15,000 emails per month. Your standard plan starts at $ 16 a month and includes automation features.
The best autoresponders of 2020- Omnisend
Image by Omnisend
10. Drip
Drip offers a free trial for 14 days with which you can select some of its design options for sending emails and thus develop a more assertive relationship with your customers. You only need to complete a subscription to have free access to its demo in this short period.
You can even enter the learning section within their website, where you can review the theoretical content designed to improve your skills and knowledge in email marketing. So don't forget to compare this option during your search to find the right autoresponder for your business.
Their plans start at $ 19 per month.
Autoresponder Drip
Image by Drip
11. SendPulse
As a SendPulse tool it is characterized by a practical and effective functionality to make email management much easier. For example, you have the ability to choose a format using a number of customizable templates. In addition, this feature works under the drag and drop mechanic ("drag and drop"), so it will be easier to find the right option for your needs.
In its free version, this service offers free management of up to 500 contacts, while allowing you to send up to 15,000 emails at no cost. You can even download the add-on for Google Chrome, with which you can directly manage the information from your email.
SendPulse also maintains an active digital communication channel for all its users, through video tutorials, blog post entries, guides, and a glossary, all available online.
Their plans start at $ 7.
Free autoresponder- SendPulse
SendPulse image
12. MailerLite
The email management and administration service it offers is ideal if you need to handle a greater number of emails without making a payment. Its free shipping possibilities allow it to manage a base of 1,000 subscribers and send a maximum of 12,000 emails each month.
During the 14 days of its free trial version you will be able to access the functions of the premium service; for example, access to a gallery of designs for your email.
In addition, MailerLite offers the Autoresend service, ideal for following up on emails that did not have an immediate response, as a sample of its best features.
With this function, if an email is not opened by the user, this option will resend the email, either by modifying the subject of the email, adding a personal message in the forwarding, or by making a change to the content. With this you can ensure that the message of your campaign will reach your client.
Their payment plans start at $ 10.
Free Autoresponder- MailerLite
Image from MailerLite
13. Benchmark
It does not matter if you have little knowledge in design or HTML code because Benchmark's intuitive environment will allow you to handle your information freely. This is possible due to its platform of blocks and functions, which work through a customizable distribution.
Thus, you are the one who decides the order and arrangement of the multimedia elements (images or videos) and the content spaces (body text, dividers, text box), with which you can adopt the design you want to your email .
Subscription to its service is free, so you can:
Check the preview of your message on mobile devices and web browsers.
Conduct open rate tests with two test versions of your email.
Customize color palettes according to the personality of your brand.
Their payment plans start at $ 13.
Free Autoresponder- Benchmark Image
14. SendInBlue
This service allows to integrate the handling of emails in a digital environment of easy access and administration. This is possible thanks to the fact that its functionalities are directed towards the same approach: "doing business with a more human touch".
Once the registration process is complete, you can manage the elements that make up your email, through the following steps:
Message design.
Content customization.
Selection of contact lists.
Optimization and testing of mail delivery.
SendIn Blue:Their plans start at $ 19.
Ultimately, choosing the best autoresponder is difficult. It is not as simple as asking, "How much does it cost?" or "What features does this tool have?"
Instead, it's also about asking, "Which autoresponder software is best for my particular business?"
This question leads you to reflect on what your current technology setup is (what CRM do you use, for example) and how you plan to grow and use marketing automation in the months and years to come.
For what it's worth, HubSpot has an affordable introductory plan, and we've structured our email automation plans to help you grow. So you can expect powerful and easy-to-use features at the starter level, and then as you grow, our autoresponders will continue to support you, even at the enterprise level.
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