How to optimize your email campaign with Inbound Marketing-Outsourcing

 How to optimize your email campaign with Inbound Marketing-Overview

It is difficult to establish a single recipe for success when it comes to Inbound Marketing. However, there are 6 steps that will radically improve your mailing strategy, the way your potential customers perceive your message, and your conversion processes.

6 steps to optimize your Email campaign with Inbound Marketing

1. Define one goal at a time

The first thing you should do is define a specific goal: What is the purpose of sending the email? Capture new visitors, invite them to an event ...? In this way you can easily measure the effectiveness of each campaign.

2. Use a consistent name and address

The sender's name and email address must be consistent and identifiable, so that the message is not caught in a spam filter and the user perceives it as more personal. It is advisable not to send from addresses such as: noreply @ , sales @ , marketing @ , etc .; since these addresses are detected by the filters and will probably never be opened.

3. Write an attractive subject

The subject with which the email arrives is the first and most important opportunity you have for the person to read your message, it should serve as a mouth-watering content and also be written with less than 45 characters. Short and concise. Take a look at these subject examples for inspiration!

4. Create an agile, dynamic and attractive body for your email

Less than 10 seconds is assumed to be the time a person spends reading an email. For this reason, it is necessary to put the most important information at the top, using a convincing and close tone (of course this depends on the type of communication of your company).

If all the content of the email is text, rest assured that nobody will read it, that is why it is necessary that you use:

Links or links so that they feel that the content interacts with them. Put them in bold and a different color, to increase the percentage of clicks

Personalize the message

You can put the name of the person in the subject, at the beginning of the message or better yet at the end of the invitation, they will surely want to go where you invite them. 

Include images, this always helps make content more digestible. Although you must make sure that there are no more than five to prevent the filter from sending it to spam. Insert a link to each image to make it even more interactive.

To read :14 effective welcome messages for email marketing

5. Use a powerful closure

The signing or closing of the email should NOT be a farewell, but an offer that presents information in which you think the recipient might be interested, so you have a greater impact. This section is the last chance you have to attract their attention, so it is a good place to link to your social networks, blogs or to other products such as eBooks or demos.

To get:The 14 best autoresponders for emails in 2020

6. Check your E-mail

To ensure the effectiveness of the email you are going to send, you must do a test before final sending, check the operation of the links, the loading and resolution of the images; Check the landing page that will receive the visits and also do a final check for spelling or grammar errors.

I already sent it… Now?

Make sure to respond to any requests you receive. You must be aware of the users, because any question or comment must be answered in a timely manner. The biggest benefit of an inbound email marketing strategy is that once published, you will start to receive valuable information that will be useful later, to optimize future shipments or better yet, to identify potential customers that you had not noticed before.

In other words, the performance report will show you with figures all those who showed interest by clicking on the links, submitting their data in a form or downloading content; With this information you must feed your database so that the sales team can contact the user if that is the goal you set for yourself at the beginning.

Final words

Finally, when the campaign has been on the air for about 2 weeks, remember that it is time to renew it, update it or start a new shipment. In this way you will have applied the best practices in the construction of your Inbound Marketing campaign.