Aweber Autoresponder Reviewing The Pros And Cons

In this review of Aweber , Entitled Autoresponder Aweber reviewing the pros and cons , we will review the advantages and disadvantages of Aweber and analyze their prices, features, templates, interface and more.

We take an in-depth look at one of the most popular solutions for designing and sending HTML email newsletters.

Aweber Pricing

Aweber prices vary according to the number of subscribers you have, the more you have the more you pay.

• Host and email a list containing up to 500 subscribers - $ 19 per month
• 501 to 2,500 subscribers: $ 29 per month
• 2,501 to 5,000 subscribers: $ 49 per month
• 5,001 to 10,000 subscribers: $ 69 per month
• 10,001 to 25,000 subscribers: $ 149 per month

If you have more than 25,000 subscribers, you will need to call Aweber for a quote.

The Aweber Autoresponder Good For Students

A 14% discount is available if you pay quarterly; A 14.9% discount is available if you pay annually. There are also some discounts available for students and non-profit organizations.

One aspect of Aweber's pricing structure that prospective users would like is that all features are available on all plans - unlike some competing products, you don't have to have more expensive plans to unlock certain features.

That said, the functionality available in Aweber , as we will see later, is not necessarily as extensive as what you can find in competing email marketing solutions.

How do Aweber's prices compare to its competitors?

• significantly cheaper than the Campaign Monitor
• considerably cheaper than iContact
• roughly the same price as Mailchimp
• A little more expensive than Getresponse
• considerably more expensive than Mad Mimi (note: Mad Mimi's feature set is significantly more basic).

It's worth noting that the comparisons above don't really apply to very small lists, however if you have a small email database, several of the competitor's products are better value.

For example, hosting a list that contains 1000 records will cost you $ 29 with Aweber, and ..

• $ 12 per month with Mad Mimi
• $ 15 per month with Mailchimp
• $ 15 per month with Getresponse
• $ 32 per month with iContact
• $ 59 per month with campaign monitor

How do Aweber's prices compare to its competitors?

Taking another example, if you have a larger list that contains 10,000 records, it will cost you $ 69 with Aweber and ... $ 149

• $ 149 per month with Campaign Monitor *
• $ 79 per month with iContact
• $ 75 per month with Mailchimp
• $ 65 per month with Getresponse
• $ 42 per month with Mad Mimi

Key features of Aweber

The Aweber Autoresponder provides you with the following key features:

• The ability to import / host an email database
• a wide range of templates
• automatic responses
• Some (basic) functionalities of marketing automation.
• reply email layouts
• reporting
• RSS / blog to email functionality
• segmentation options
• Phone, email and live chat support.
• integrations with third-party applications
• Importing data into Aweber
• Importing an existing database into Aweber is a fairly straightforward affair.

You can upload the following types of files:

• XLS
• XLSX
• TSV
• CSV
• TXT

Alternatively, you can add individual subscribers manually, or copy and paste rows of subscribers into Aweber.

As you import your data, you are given the option to add your subscribers to a particular set of autoresponders and tag them.

Not all competing products allow the addition of imported data directly to the autoresponder cycles, so this is a nice feature.

For antispam reasons, you will have to answer a few questions about how you collected the data that you are importing.

If your list is on the larger side (10,000+ records), you may also have to wait until Aweber's antispam compliance team reviews it (as is the case with other email marketing tools). This can take up to one business day.

In short, Aweber's import functionality is good, no complaints here.

Templates

Compared to its competitors, Aweber provides one of the largest sets of e-newsletter templates available - there are over 700 available.

To provide a bit of context, there are around 500 templates available for Getresponse, around 80 for Mailchimp, and around 50 for Campaign Monitor.

To be honest, I don't love all the designs, some of them look a bit dated. I would consider them slightly better than Getresponse, but not as good as Mailchimp or Campaign Monitor.

However, the sheer volume of templates available means that with a little tweaking, you should be able to find a suitable one for your ezines. There is, of course, always the option to encode yours as well.

Using fonts in Aweber templates

One thing you can't use in Aweber templates that you can use on other competing platforms (like Mailchimp and Campaign Monitor) is web fonts. You are restricted to using the usual 'safe fonts': Arial, Times New Roman, Trebuchet, etc.

There are good arguments for not using web fonts in ezines. For example, your emails are likely to appear more consistently and display more reliably in email clients. could.

Overall I would give Aweber a thumbs up in the template department, but it would be nice to see some of the templates improved a bit and the inclusion of some attractive web fonts.

RSS to email templates

Like similar e-marketing products, Aweber can take your site's RSS feed and turn it into e-newsletters that are sent out according to a schedule that you define.

In Aweber, this is called “Blog Broadcasts”, although you can technically use this feature with any content that has an RSS feed.

This functionality is particularly useful for bloggers who want subscribers to their mailing lists to automatically receive email newsletters containing their latest posts (or indeed a monthly summary of blog posts).

In essence, it means that you can feed your newsletters from your website, which can save you a lot of time.

Standard Template Designs In Aweber for RSS

However, it's worth noting that you can't use Aweber's standard template layouts for RSS-to-email purposes; you must choose from a set of templates that are specifically designed for this purpose.

On the bright side, there are quite a few of these to choose from, more than most other e-marketing solutions I've tried.

On the negative side, many of them look pretty terrible. And annoyingly, you can't use Aweber's standard drag-and-drop interface to edit them. With a little tweaking, you can probably find something that works well, but I think there is definitely a lot of room for improvement here.

Automatic Responder or Autoresponders

Autoresponders - A series of follow-up emails that are automatically triggered by time or user actions are a key part of any e-marketing solution.

Aweber claims to have invented autoresponders in 1998 and as such, you expect its autoresponder functionality to be awesome. Interestingly, it's just "okay."

On the plus side, it's very easy to set up follow-up emails based on the time interval; For example, automatically sending subscribers an embedded email immediately after registration, a promo code 2 days later, and a “follow us on social media” email at One week later is extremely easy.

This is a typical use for autoresponders and is a breeze with Aweber.

On the downside, triggering automatic responses based on user actions and purchases is a bit more complicated than with key competitors Mailchimp and Getresponse.

Using Aweber, you can create "targets" or combine automation rules with tagging to make autoresponders behave in rather strange ways ... but if you want to use autoresponders in really advanced ways, you should probably look at other products, notably Getresponse , which provides "marketing automation" functionality that connects to an integrated CRM.

And speaking of marketing automation ...

Marketing automation

Marketing automation is a feature increasingly offered by email marketing solutions like Aweber.

I tend to think of this as 'Autoresponders 2.0' - where it goes beyond traditional 'drip' campaigns and creates complex user journeys using 'IFTT' - if this is so, then style workflows.

With marketing automation, you typically design a flowchart where emails are sent based on user actions: emails opened, link clicks, site visits, purchases made, etc.

New marketing automation feature

Aweber recently introduced a new marketing automation feature that provides this functionality to some extent: “Aweber Campaigns”. With this feature, you can use certain user actions, namely open and clicks, in conjunction with the tag application to determine what should be sent to whom and when (see above).

However, I think this functionality needs to go a bit further - tools like Getresponse and Mailchimp provide considerably more flexibility when it comes to what kind of user behavior can trigger sends.

For example, in Getresponse, you can use triggers such as purchases, specific page views, subscriber 'score', and sales pipeline stage to send messages.

So Aweber is definitely catching up with its competitors here.

Responsive email layouts

Unlike other email marketing tools, especially Mad Mimi, all Aweber email templates are "responsive."

This means that they are automatically resized to fit the device they are being viewed on. In this age of smartphones and tablets, this is definitely a nice feature.

However, a small complaint I have regarding responsive layouts is that to preview them, you will have to send a test email to a smartphone.

On other platforms, you can usually only press a 'preview on phone' button or similar.

The lack of this functionality is by no means a deal breaker, but it does slow you down a bit, especially if you are sending a lot of campaigns each month.

Option processes (Information input)

A nice feature of Aweber is the flexibility it gives you on how you want to handle the embedding process.

You can choose to subscribe your users either with a single participation or with a double participation (the only option is when a user subscribes immediately after completing a form; double participation is when they have to click on a link in an email confirmation email to complete your subscription).

Both approaches have their advantages, so it is good to see that Aweber is flexible in this regard, not all competing solutions offer their customers this option.

Split testing to see what works and what doesn't

Split testing (also known as A / B testing) involves sending variants of your ezines to some of your mailing lists, monitoring the performance of each, and sending the "best" version to the rest of your list. .

Most e-marketing tools take care of this automatically: you create a few different versions of your email (with different content or subject headings), send them to a sample of your data, and your e-marketing solution will roll out. in the best way. Making the version automatically to the rest of your mailing list.

With Aweber, you can send up to three variants of your ezine when the tests are split. This compares reasonably well to other email marketing tools: Mad Mimi doesn't make split testing easy at all; Campaign Monitor only allows you to use two variants; and Mailchimp, as Aweber allows three. However, getting feedback is a bit more flexible, allowing you to test up to five variants against each other.

The Reports

The email scans in Aweber are good. In addition to being able to monitor key statistics like open rate, clicks, and bounces, you can also view many other useful analytics / information, including:

• The growth of the lists over time.
• an overview of registration methods
• where people are opening your email (i.e. geographic location)
• the history of an individual's activity - you can view past opens and clicks, etc. at the subscriber level
• and much more besides.

In terms of how this compares to competing products, I would say that Aweber's reports are more comprehensive than those available from Campaign Monitor or Mad Mimi; however, I would say that Mailchimp and Getresponse provide better reporting interfaces.

With the latter two products, it seems like you can get more general information about the information in one place, especially when looking at the performance of individual ezines.

In contrast, with Aweber you have to scroll between three sections: “Issues,” “Subscribers,” and “Reports” to get an overview of the analytics, while Getresponse and Mailchimp present most of your reporting information in one dashboard. (which can then be used to drill down into details).

Segmenting data in Aweber

Segmenting data in Aweber is pretty straightforward. You can create segments not only based on the content of any field in your database, but also on user activity: open emails, visited web pages, clicked links, purchased products, etc. It's all very flexible and easy to use.

However, it is a bit tricky to figure out how to get to the screen where the segments are created. Basically, you have to go to the 'Manage Subscribers' section, search for some subscribers, and then save the search as a segment.

To be fair, some solutions (like Getresponse) use a similar approach to creating segments, but others (like Campaign Monitor and Mailchimp) provide a more obvious “segments” section.

Transmission of emails to several segments at the same time

Unfortunately, Aweber doesn't allow you to broadcast emails to multiple segments at once, however. This will cause problems for some users who have a need to 'select and mix' segments in mailings on a regular basis.

For example, let's say you are a car dealer with a mailing list that contains a field called "car model." You have used this field to segment your mailing list into VW Polos, Golfs, Passats, Tiguans, and Touregs owners.

You now have an offer that is specifically relevant to Polo, Golf and Passat owners, and you want to send a message about it to those three segments in one go.

In an ideal world, you could only select the relevant segments and send the message to those three groups. Although with Aweber, this is not possible. You would have to send three individual messages or create a new segment geared towards 'Polo OR Golf OR Passat'.

You will have a similar problem if you want to exclude certain segments from the stream; So ultimately it's a bit of a thumbs up for the segmentation functionality in Aweber.

Other email marketing tools, especially Getresponse and Campaign Monitor, handle this in a much better way. However, Mailchimp behaves in a similar way (unless you pay a premium of $ 199 a month to access the full targeting options).

Integrations with third-party applications

Aweber offers a decent range of integrations with other solutions. There are more than 900 integrations available that allow you to connect Aweber to various types of cloud-based software: web builders like Wix or WordPress; CRM tools like Salesforce; Landing pages like Instapage and so on.

Some of these involve dedicated widgets; others involve adding a code snippet to a website; Others involve a syncing tool like Zapier.

It's rare that Aweber connects to other software as seamlessly as Mailchimp (which seems to be the default 'standard' email marketing option for many applications), but you shouldn't have too much difficulty getting Aweber to work with a wide range of applications. . Range of other SaaS (software as a service) applications.

Aweber support

Aweber support is one of the outstanding features of the product.

Phone support, email support, and live chat are available - this compares very favorably with some key competitors, such as Getresponse, Mailchimp, Campaign Monitor, and Mad Mimi, who only offer email or live chat.

In addition, there are no difficulties in contacting the helpdesk: the relevant phone number and email details can be viewed very easily on the company contact page, without any requirement to track 'knowledge bases' or fill in any form beforehand.

On top of that, the company won a gold award in 2016, the Stevie Awards from the US National Customer Association (and a bronze and silver award in 2017 and 2018 respectively), which bodes well for quality. of the support you will receive when you contact them.

Email Marketing Newbie

If you are a newbie to email marketing, this kind of easy access to good quality support is a strong argument in favor of using Aweber as your email marketing provider.

Regarding support availability, you can contact Aweber's phone support team from 8 a.m. to 8 p.m. Eastern time, Monday through Friday, and their email and live / chat support is available 24/7. .

My opinion of Aweber: the conclusions.

Overall, I would say Aweber is a solid email marketing tool.

It is not the absolute best product of its kind available, but it is reasonably priced, easy to use, and contains most of the key features that you would expect from an email marketing solution.

The main aspects of the product that would push me in the direction of Aweber are its ease of use and comprehensive support.

The latter can be particularly important to some potential users, especially those starting out in e-marketing without a ton of technical skills (you probably won't get stuck, but if you do, you can speak to a real human being in a real conversation). phone line about your problem).

Also, it is not too expensive compared to some competitive products, especially Campaign Monitor and iContact.

The main things that would put me off are its relatively basic automation features and the way it cannot stream multiple data segments at once.

I hope you've found this review of Aweber helpful so far, but if you haven't decided if this is the e-marketing solution for you, here's a simple breakdown of the key pros and cons of using it:

Pros of using Aweber

It's easy to use.

It comes with a wide variety of templates, considerably more than its key competitors.

Support options are broader than some key competitor products, and according to Aweber's Steebie awards for customer service, they should be high.

It is reasonably priced, although it is not the cheapest product of its kind out there, it is cheaper than several similar solutions.

Allows you to choose whether to subscribe people to your list single or double.

It has good import functionality, with the option to import a wide range of file types and add the email addresses you are importing directly to an autoresponder loop.

It integrates seamlessly with a wide range of third-party tools and applications.

Setting up simple time-based autoresponders is very easy to do.

All email templates are responsive.

The reporting features are good.

Cons of using Aweber

There are cheaper options out there that offer considerably more features in the marketing automation department - Getresponse is a prime example.

Some of the templates seem a bit dated.

RSS to email templates are poor and cannot be edited with Aweber's standard email generator.

You cannot include or exclude multiple segments at once when sending an email newsletter.

Aweber free trial

One of the best ways to decide if Aweber is for you, of course, is to take advantage of its free trial. You can try the product for free for 30 days here.

You can also give the photo below so that you have 30 days free With Aweber

Aweber Autoresponder Reviewing The Pros And Cons

Other Aweber alternatives are:

• TrafficWave
• Getresponse

Free Trial of TrafficWave for 30 days Click Here == >> 30 Days Free

Also Sign Up Free for 30 days with Getresponse Here == >> 30 Days Free

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