The best 17 free email marketing tools
Overview:
Email usage is at an all-time high. More than half of the world's population now uses email. Tech market research firm Radicati reported that the total number of active email users has risen to 3.9 billion. Additionally, according to Statista , email usage is forecast to grow by 2% to 3% each year through 2024.
With email usage so high, it's no wonder that you may constantly receive marketing messages from different companies. Email marketing works, even in the B2B space.
B2B email marketing statistics ensure that email is the third most influential source of information for business audiences. Additionally, 86% of business professionals prefer to use email when communicating for business purposes. And 59% of B2B marketers say that email is their most effective channel in terms of revenue generation.
Therefore, the mandatory question is:
Are you using email marketing effectively for your business?
Today there are various email marketing service tools to help you with your strategies, some of which are completely free. But it is important to note that not all email marketing services offer the same features.
As a new business, you are probably more concerned with how many emails you can send, what features you have access to, and whether you can update your account as your business grows.
Similarly, you may be thinking about deliverability and whether your emails will be delivered consistently to your contacts' inboxes. Additionally, you may also want a tool that is easy to use and does not require advanced technical skills.
The good news is that we have what you are looking for here. We rank the best free email marketing tools that you can use for your business in 2020.
The best 17 free email marketing tools
HubSpot
SendPulse
Mailchimp
Zoho Campaigns
Moosend
SendInBlue
Mailjet
Benchmark
MailerLite
ExpressPigeon
Stripo
Kickbox Email Validation
CleverReach
Mailrelay
Omnisend
Sender
Email Octopus
1. HubSpot
Price:
- Free plan.
Now you can create, personalize and optimize your email marketing campaigns with the HubSpot CRM. Its platform is so easy to use that you don't need designers or IT experts to get the most out of your emails.
This free email marketing tool is reliable and full of features suitable for growing businesses. You can create professional emails that attract and grow your audience with its simple email creator, just by dragging and dropping. Your users will love your messages!
In addition to this tool, you can use HubSpot's CRM, also free, to create custom touch points for your customers. HubSpot email automatically connects you to CRM, so you can customize the most relevant emails based on the details you have, such as form submission and website activity.
HubSpot
Designed templates are goal-based and you can choose from dozens of them in our marketplace, created especially for converting customers. In addition, its customization is very intuitive thanks to its simple editor; in it you can add calls to action and images, modify the content and colors to reflect your brand.
Best free email marketing tools- HubSpot
You can include personalized content in your emails, such as name and company, to ensure that your contacts feel as if they were personally served. All this while tracking email activity in the CRM. This contributes to efficient scaling opportunities should your business outgrow free tools and require more robust automation features, such as workflows.
2. SendPulse
Price:
- Free plan from 1 to 500 subscribers.
Then the number of subscribers depends.
SendPulse has over 130 templates to choose from or you can create your own using drag and drop functionality. With their free email marketing plan you will have access to the prestigious support team, including support through live chat.
SendPulse has a "Forward" feature that allows you to resend unopened emails with different subject lines, which is valuable for sellers who have limited time.
The best thing about this tool is that it has prices for all its services. For example, if you need to send SMS you can add an SMS package to your email marketing service package. Similarly, you can find web push notification services, transactional emails and chatbots.
Best free email marketing tools- SendPulse
It also offers web services, SMTP, Viber, among others. SendPulse allows you to send 15,000 emails per month for free to up to 2,500 subscribers.
3. Mailchimp
Price:
- Free plan
- Essentials $ 9 per month
- Standard $ 14 per month
- Premium $ 299 per month.
MailChimp's free email marketing tool is particularly useful for small and medium-sized businesses, as its no-fee plan offers up to 12,000 email sendings per month for up to 2,000 subscribers. Plus, you get access to features like list segmentation, A / B testing, contact profiles, and more. However, it is important that you keep in mind that you will have the MailChimp brand in your footers of each message and you will not have access to premium support.
Best email marketing tools- MailChimp
If you use ecommerce software, you'll be happy to know that MailChimp integrates with eCommerce providers, including WooCommerce and Magento. You can also integrate this tool with WordPress if your company uses this brand as its content management system. MailChimp offers reports for emails, but the details may not be as robust as you would like for optimal improvements.
Do you know -OPTIMIZE YOUR EMAIL MARKETING CAMPAIGN?
4. Zoho Campaigns
Price:
Free plan, then based on the type of plan you want.
Zoho Campaigns is a good option for small and large businesses, depending on how fast you are scaling. With the free email marketing plan, you get access to features like A / B testing, reports, and templates. If you're already using Zoho CRM, it makes sense to check out Zoho campaigns to see how email and CRM work together.
Best email marketing tools- Zoho Campaigns
It is important to note that while the free version offers many features, most of them have limitations. Also, it can be difficult to get started with Zoho Campaigns because it requires customization before sending emails. Zoho offers 12,000 emails per month for up to 2,000 subscribers.
5. Moosend
Price:
- Free plan
- Pro $ 8 per month
- Enterprise (custom).
Moosend is ideal for people looking to dig deeper into email marketing. The free tier is packed with features, but you have a maximum of 1,000 subscribers and you won't have a dedicated IP address.
Moosend offers an easy-to-use drag-and-drop editor, email marketing automation triggers, real-time analytics, and list segmentation features. The tool does not provide a CRM, but if you are only looking to do email marketing it could be a good start for your business.
Moosend tool for email marketing
The company is rated with great support and satisfaction scores. If you have a growing business, you will only have to pay for the subscribers.
6. SendInBlue
Price:
- Free plan (300 emails per day)
- Lite $ 455 (40,000 emails per month)
- Basic $ 694 (60,000 emails per month)
- Premium $ 1,173 (120,000 emails per month).
SendInBlue might be ideal if your business relies heavily on transactional emails, for help with forgotten passwords and invoice receipts. With its extensive developer APIs, it can be integrated into your email system to achieve the customized and necessary technical processes. Additionally, while the service was initially known to have delivery rate issues, SendInBlue has since improved its capacity.
Free email marketing tools - SendInBlue
With SendInBlue's free plan, you'll have access to a wide range of templates, customization, A / B testing, contact management, a workflow editor, and real-time reports. Like the other tools mentioned, the software is easy to use, although the main interface offers too many options and can feel overwhelming.
7. Mailjet
Price:
- Free plan
- Basic $7.95
- Premium $17.95
With Mailjet's free plan, you'll have access to unlimited contacts, API and webhooks, an advanced email editor, and advanced statistics. However, you will not have access to A / B testing or automation features.
Free email marketing - Mailjet
Mailjet's interface is also easy to use, so you won't have to spend a lot of time getting familiar with the service. Mailjet is suitable for companies that require technical adjustments as you get full access to the API as part of the free plan.
To know more about How to do email marketing Step By Step
8. Benchmark
Price:
- Free
- Premium plan from $ 11.89 per month.
If you work for a company that is experiencing incredible growth, but is not yet using an email marketing service, you can check out Benchmark's free email tool. The tool is well-stocked with premium features and is designed to cater for enterprise-level companies.
With the free version of Benchmark you can use the drag and drop editor, select from various templates, use registration forms, create basic drip campaigns, and use the list hygiene feature. Benchmark is easy to use and easy to implement.
Email marketing Benchmark tool
However, there is no option for A / B testing or automation features in the free tool. Also, contacts cannot be added by importing lists in the free plan. Only send emails to contacts who fill out Benchmark's subscriber forms.
9. MailerLite
Price:
Free plan from 1 to 1,000 subscribers with 12,000 emails per month.
Although it has "Lite" in the name, MailerLite is actually a good solution for startups looking to grow. The service is ideal for small businesses that need to send mass marketing emails.
Best email marketing tools- MailerLite
It's also well-equipped with preview features so you can get a preview of your email before sending it in a desktop or mobile format. However, the API and integration capabilities are not as robust as some of the other options on this list.
10. Express Pigeon
Price:
Free plan, then contact for personalized prices.
Express Pigeon provides a good solution for companies that use small list sizes but send high-priority subscribers. With this tool you can effortlessly create and personalize emails, automate responses, and send high-volume messages.
Express Pigeon email marketing tool
Best of all, you get access to all the premium features with the free plan. However, the sending and subscription limits are low. Express Pigeon is considered to have some of the best customer satisfaction scores in the industry.
11. Stripo
Price:
- Free plan
- Business $ 125 annually
- Agency $ 400 annually.
Strip is drag and drop email template software. You can use this service to personalize emails with no design experience and make sure your emails look professional.
There are two different types of editors on Stripo, one specifically for marketers or anyone with little to no design experience. The other editor is an HTML code editor and is made for email developers.
Best email marketing tools- Stripo
Stripo gives you access to more than 300 finished templates, plugins to embed, interactivity, and smart features. The tool also integrates with HubSpot and allows you to export your emails to CRM with two clicks. The integration syncs both accounts too, but Stripo doesn't store your HubSpot data for privacy and security reasons.
12. Kickbox Email Validation
Price:
Free plan, then priced based on subscribers.
Kickbox is highly embeddable email verification software. Make sure your emails reach the customers you want. When emails are verified, major email providers are less likely to flag them as spam. This means that your message has a greater chance of appearing in your customer's main inbox.
Kickbox email marketing tool
Kickbox will review your email list and ensure that all recipients are real accounts and are not out of date. This saves you money in the long run, because your mailing list will be smaller, more concise, and more accurate.
The software also integrates with HubSpot allowing you to verify email in HubSpot CRM. Kickbox has its own validation network, so you can be sure that your data will be accurate as HubSpot validates the data for deliverability.
13. CleverReach
Price:
Free plan with 250 contacts and 1,000 emails per month.
CleverReach has a high delivery rate and security through double opt-in work, with this, it manages to get messages to customers' inboxes. Likewise, it has a special cleaning function that consists of automatic filters to eliminate bounces and invalid emails.
CleverReach email marketing tool
Its responsive templates are an excellent resource so that your messages arrive in the right format from wherever they are opened.
14. Mailrelay
Price:
Free plan with 75,000 mailings and 15,000 subscribers; later, price depending on the number of subscribers.
With Mailrelay you can create all kinds of groups of subscribers, without limits. It allows you to create and manage email templates and its free plan does apply A / B testing. Among other of its star functions is that it provides detailed reports of email statistics, subscription forms and autoresponders.
Mailrelay email marketing tool
It has free support in Spanish, a drag-and-drop newsletter creator and its operation is very simple.
15. Omnisend
Price:
Free plan with 15,000 emails per month.
OmniSend is a tool designed for those who only have online stores. Create really amazing emails about your store products and develop subscription forms to grow your email list.
The free plan, as specified in the lines above, offers 15,000 emails per month and 2,000 per day; regardless of the number of subscribers you have.
Best email marketing tools- Omnisend
For free plan, the updates are quite flexible and the ecommerce integrations instantly get the products you want to sell in the email. In case you require more advanced functions or more messages per day, you will have to contract one of their monthly plans.
16. Sender
Price:
Free plan with 2,500 subscribers and 15,000 emails per month.
Sender allows you to stay in touch quickly and easily with your customers. It offers push notifications to accompany your segmentation, integrations and designs. Also analysis tools that include click maps and Google Analytics.
Sender email marketing tool
This email marketing tool has automation with which you can send welcomes, abandoned cart reminders, birthday greetings, among other messages to all your customers. Its use is quite simple, thanks to its visual workflow editor.
17. Email Octopus
Price:
Free plan with 2,500 subscribers and 10,000 emails per month.
Email Octopus runs through Amazon SES. This tool, which is very particular and fun, allows you to create email marketing campaigns. In case you need more advanced functions, you will have to contract one of their plans, in which you can automate unbranded emails and keep statistics forever.
Email Octopus tool for email marketing
As a user you have access to the email marketing templates and you can also upload yours without limits in quantity. Email Octopus is ideal for sending really creatively designed newsletters or custom plain text emails.
Now, you have a better idea of the best free email marketing tools at your disposal. Fortunately, you don't need to commit to any services. You can test these tools according to the needs of your company, then select the most suitable for you.
If you are looking to build incredible email marketing campaigns, we recommend that you try HubSpot's free CRM and email marketing tool . You'll be able to see its power behind every interaction with your customers, so you can deliver remarkable experiences.
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