How to write for SEO and rank in Google-Article Writing

 How to write for SEO and rank in Google

If you want to know how to write for SEO, in addition to not missing this post, you have to burn yourself that a good text for the user is a good text for Google .

One of the best things you can do to make your content position in the search engine par excellence, is to perfectly answer the questions that those users who are part of your target ask Google. Like for example: how to write for SEO.

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Starting from that clear premise, let's specify how to generate optimized and attractive content , so that you know how to write an infallible SEO article.

The 7 great tricks to create SEO friendly posts

Let's go through them one by one to help you improve your content creation.

If you want to go deeper, then we recommend that once you finish, go through this article on how to write a perfect WordPress post .

Search for keywords (and use them as needed)

We take it for granted that you know your target audience perfectly, right?

Well, in that case, step 0 would already be clear and we can take action.

You have to start by doing a good keyword research that guides you to create your content and position it.

When it comes to knowing how to write an SEO article for Google, the keywords have to be distributed throughout the text so that the main topic is well understood.

It is important that the keyword appears in the first 100 words, something quite logical, since if the text talks about it, it comes naturally.

It is also advisable to repeat that keyword around 1 time every 100 or 200 words . But beware! This is not going to mass, always use common sense and naturalness when writing your texts.

If you do not want to repeat yourself more than garlic but you do intend to position in Google, choose to write variations of your main keyword and include secondary keywords , which help

strengthen the semantic meaning of your article.

For example, if the main keyword is "how to write for SEO" than the secondary one is "create SEO posts" or "how to write an SEO article".

Optimize the URL

To facilitate positioning in Google, it is important that the URL is 100% optimized for the keyword or topic the content is about.

Do you wonder how to do it?

Eliminate those words that do not add, such as prepositions, conjunctions and other stop words .

As for the length, the shorter and more precise the better .

Although there is no consensus on the recommended maximum, the ideal is that the depth of the content does not exceed three levels of navigation.

Use infallible headlines and descriptions

How many posts are made and shared on the Internet on the same topic?

In the title you have to add the exact touch of creativity to differentiate yourself.

In addition, whenever possible and contributing, you should include the main keyword the further to the left the better. The holder is your secret weapon, so prepare good ammo and shoot.

For the title meta tag to be viewed in its entirety in search engines, it must have between 45 and 55 characters .

In this sense, size does matter, but in practice, a "playful headline", regardless of whether or not it includes the exact keyword and its length, can attract more clicks and generate more interaction on social networks, which has an impact on better positioning.

Another important goal is the description , which despite not directly influencing search engine rankings, it does so indirectly, since it can also affect the number of clicks obtained and therefore improve the positioning of the page.

Also, if it has the keyword, even better, because when including it, this word will appear in bold in the search results and will even stand out more.

Create a good structure

The inverted pyramid structure is the one that is often used to organize content in the clearest way.

It is about keeping the reader's attention , dosing the points of interest until the end.

What you do is concentrate the most relevant information at the beginning of the post, then the most important details, then some generic ideas and last, but not least, the conclusions.

In addition to this, for the structure to be consistent, it is very important to use a branched structure using numbers with the subtitles. That is, the H1, unique and non-transferable title, must always go before the H2, the H3 within the H2, and so on until the H6 (in case you need both).

Although it seems obvious, it is vital!

Imagine that you read an article that begins with the body of the news, then the headline is read and finally the subtitle. If it doesn't make sense to the reader, it doesn't make any sense to Google.

Something that comes in handy to make the post more practical and attractive are the content indexes (see this plugin for WordPress ).

Still not using them?

Remember that the user does not read, scan ... and in that sense, knowing at a glance what the article is about is great.

To make reading even easier, you can use bold, underline, italics, and lists .

Bet on links

We continue for SEO bingo!

Including links within the text will also be useful to optimize your post.

But like everything in life, do it with common sense , which brings true value.

Include only those links that are related to the topic being discussed, that complement what they are looking for and provide valuable information for the reader.

In general, the internal links that point to other sections of your page or articles on your blog should be "dofollow" and external links "nofollow" as long as they do not add value, they are only a mere reference or point to a page to which do not want to transfer part of the strength of your article.

In this other post we go much deeper into what link building is and how to design an initial strategy.

Check your writing and spelling

Checking both the writing and the spelling is essential .

Check that there are no grammatical, syntactic or spelling errors in your texts.

While it's true that Google hates poorly written content, users hate it even more. So if you don't want to lose followers, write well and you will win.

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Forget about SEO

Going back to the intro of this post on how to write for SEO, you should know that the best thing you can do is respond to users' concerns and meet their expectations.

That is, it is not only important that you answer their questions by providing more information than others, but also that your content is original, attractive and is super updated .

In addition to standing out for the value and resources it brings, it has to be hooked and able to connect. Add a pinch of flow to your texts!

Once the secrets on how to write for SEO have been revealed, you will have realized that it is not an easy task, much less fast.

Generating valuable content optimized for Google takes time.

For this reason, our clients delegate this important mission to us to ensure that they fulfill their objective in a timely manner.