SMM-WHAT IS SMM OR SOCIAL MEDIA MARKETING?

WHAT IS SMM OR SOCIAL MEDIA MARKETING?

SMM or Social Media Marketing is the digital strategy that aims to improve visibility, notoriety, interaction and brand image through the dynamization of social networks. However, SMM or Social Media Marketing, normally, is not a strategy that goes alone, but complements other online marketing strategies such as SEO, SEM, Inbound Marketing or Email Marketing. In any case, in today's blog post we want to give you a few strokes with the factors to take into account or most important in a social media strategy.

MOST IMPORTANT FACTORS IN SMM OR SOCIAL MEDIA MARKETING

There are many social networks in which to be present:

• Facebook, 
• Twitter,
• Instagram, 
• Pinterest,
• Linkidin
• Tumblr

However, the phrase that says: "If you have the brand's official page on all social networks, the better", is false. 

The correct phrase would be rather: "First you have to analyze your competition and your target audience, see what social networks they are on and, finally, see what type of content you will be able to create weekly or, at least, frequently.

Social Media Marketing strategy

The factors and the set of actions to take into account in an SMM or Social Media Marketing strategy are many. 

For this reason we are going to remember and give a brushstroke of the most important factors.

To begin with, as we have commented previously, the main thing is to analyze your competition and the target audience you want to target. In short, carry out an analysis of the situation. 

Observe in which social networks they have a presence or use more, which of them are more profitable and the frequency with which they use it.

 The latter is one of the most important factors, the regular and constant publication of the content is the key to improving the visibility and notoriety of the brand.

 However, if the publication of content is not regular, rather it is occasional, you will cause the brand to plummet in all its SMM or Social Media Marketing statistics.

Social media marketing plan

On the other hand, another action to take into account is to develop a social media marketing plan. With this measure you will be able to avoid the loss of content, control the monitoring and statistics of marketing in social networks and measure the results of your promotional actions, such as advertising on Facebook or Instagram.

Influencer management can help a lot to give visibility to a brand's social networks. For this reason, many companies have contracts with influencers so that they can generate independent actions by mentioning the brand or promoting and spreading positive reviews through social networks. In other words, influencers act like brand advocates used to.

Finally, another factor to highlight is promotional campaigns. These can help a brand a lot, especially at the beginning to attract followers or achieve high rates of interaction with its users. By advertising on SMM you can reach many more people than by organic publications. 

But, yes, one of the factors that you will have to work to optimize the investment is the segmentation of the target audience. The better we limit the audience, the publications will be shown only to people who are really interested in the brand's products and services.

SMM OR SOCIAL MEDIA MARKETING IN BARCELONA

At V3rtice, we work hand in hand with brands or companies from different sectors to boost their social networks and help them improve the customer or follower relationship with the brand.

For this reason, our experience supports us in projects on SMM or Social Media Marketing. From one-off promotional campaigns, through the revitalization of its content every month, through the active listening of comments and mentions by users, crisis protocols, online reputation management or macro advertising campaigns for the whole year.

 In addition, it is a fantastic tool to attract potential customers to the web.

So do not hesitate and start shaping your SMM or Social Media Marketing strategy. Below this publication, you can find the form that you have to fill out so that we can start developing your brand's digital strategy and begin to take shape.

 In addition, all the proposals sent are without any type of commitment. So what are you waiting for? You won't lose anything by trying.

To know email marketing tips

Social Media Marketing:

#1. Discussion on Social Media Marketing

#2. FACEBOOK MARKETING

#3. TWITTER MARKETING

#4. GOOGLE PLUS MARKETING

#5. PINTEREST MARKETING

#6. INSTAGRAM MARKETING

#7. LINKEDIN MARKETING

#8. YOUTUBE MARKETING

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Career Opportunities after completion SMM Training Course:

After completing SMM Training Course successfully you will emerge as a fully fledged Social Media Marketing Professional and you will be able to grab all the potential Social Media Marketing jobs and opportunities available in this industry.

> Social Media Marketing Manager

> Social Media Marketing Analyst

> SMM Instructor

> SMM Campaign Planner

> SMM Consultant

> SMM Campaign Planner