Lead Magnets: 12 Types to Get More Quality Subscribers

 Lead Magnets: 12 Types to Get More Quality Subscribers-Overview

In a world saturated with information that we receive daily, the key to reaching the minds of consumers is the generation of  non-intrusive and interactive strategies . Keeping it in mind, more than a suggestion is an obligation and the  Lead Magnets  will be your best ally to achieve it. 

The trends point to using  multi-format Campaigns  and not focusing on producing too much quantity, but quality, which is much more important. Getting the attention of consumers is not an easy task and traditional advertising does not produce the same impact as some years ago.

Today we receive thousands of emails and contacts will only subscribe when they consider that the content that can be offered in return is really interesting. 

It is important that you conceive what resources you should obtain to  have more quality subscribers  and thus generate a loyal community. I am going to show you which technique can help you achieve it easily.

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What is a Lead Magnet?

It is the technique that will allow you to obtain personal data of a visitor to your website through free and quality content. Think that the material or the offer that you are going to offer them has to add a lot of value to your audience so that it is truly persuasive.

This is just what you need to  develop your Database  and reach more prospects.

The lead magnet works like a magnet; that is, it  attracts users,  making them find you instead of you looking for them. As you can see, it is not about chasing them and, if you add value, they will  surely leave your data. 

Of course, first define your  Buyer Persona ; that is, the ideal person you want to capture with your content. Only then will you be able to polish your content in such a way that you not only attract many leads, but the ones you are really looking for.

What are its benefits?

You can  capture potential customers  based on the relevance of the content you offer about your products or services.

Implementing it is  simple and cheap  because you only need to define themes that can be reflected in downloadable materials.

You can  improve your organic positioning  since your prospects will be able to find you easily on the Internet and you will generate more traffic.

If the content is useful, interesting and solves the doubts of your prospects, it can surely go  viral .

You will be able to make a difference with your competition to  make the most of your advantages  and strengthen yourself as best as possible against those not so favorable aspects.

Using it will allow you to include that user in the  C onversion E mbudo  : first you will attract them through relevant content, then you will generate interaction through Email Campaigns in order to achieve conversion and finally retain them. 

What steps to follow to generate a Lead Acquisition Strategy?

Analyze your audience and discover what they really need.  

Take surveys to get to know them  in depth, examine their comments, get detailed reports on your Email Campaigns. All this will help you make more effective decisions based on the results you will achieve.

Create content that is helpful and helpful.  

Create  material that is fun and entertaining for them. Take the opportunity to generate Storytelling, increase your reputation and educate your prospects.

Create a punctual, attractive and direct Landing Page. 

These pages can be used to collect the data of your new Subscribers.

Collect data in posts. 

When you offer a gift, you do not oblige your contacts to receive information from you, so it is important to clarify that by subscribing they will be receiving commercial content from you, your allies or service providers.

Set a page for the Email confirmation reminder. Inform that they must confirm the Email (double opt-in). Send a Confirmation Campaign that is explanatory and clear.

Create a Thank You Landing Page . 

Using a landing page, confirm the subscription. I suggest you can thank them with a special gift.

Get them to take the first step. Encourage them to interact and comment.

12 Examples of Effective Lead Magnets

• Free trainings
• Templates
• Check list
• Reports
• Tutorials
• eBooks
• Infographics
• Whitepapers
• Guides
• Exclusive Videos
• Free trial
• Discounts

Find different ways to surprise them. For example, when you have a new product or service, send it to your Subscribers first and mention that they are the first to know. Also send them gifts, ask if the product was useful and you could even help them learn about the different benefits that they can get from your gift.

 If you combine these effective lead magnets you will surely increase the  qualified contacts  in your Database.

Importance of Email Marketing in the Lead Magnet 

The  email marketing  is one of the most efficient tools when converted into customers or leads loyalty after they have made a conversion. It will also allow you to establish a long-lasting and trusting relationship with your Subscribers.

In this way, lead magents are the beginning of a strategy aimed at transforming, through  email campaigns , these prospects into loyal customers of your brand. 

To achieve this, you must always deliver useful and interesting content to your contacts. Remember to also segment your base when they leave their data and use the   subscription confirmation automation campaigns , for example, so that your Subscribers have no doubts that they have done well and that the process is complete. 

This piece can contain, for example, a summary of all the benefits that will be obtained by joining your database and, if you add any other Marketing action (an offer, invitation to other content, etc.) do not forget to include a CTA to induce user behavior. 

Then, you will continue using email campaigns to inform about your latest content and thus  increase the traffic of visits  to your site, you will send promotional campaigns to offer your best offers, seasonal campaigns to be present on key dates and many other strategies to achieve your objectives. 

To  viralize your emails,  try the use of social campaigns, including share buttons in each of your pieces. Thus, your Subscribers will be able to add this content to their profiles and not only will your contacts see the content but also all their friends.

And in case you didn't know, email marketing remains the channel that generates the best ROI to boost sales. Create a free account today   and maximize your results with all the power of Doppler Email & Automation Marketing.