Email Marketing Software | Recommendations and best tools

 What Email Marketing Tool Should I Use?

Email Marketing is one of the most popular marketing techniques. In fact, if measured only by the volume of shipments, it is probably the most successful marketing method in recent years. What exactly is email marketing software , what does it do for businesses, and why is it so popular? we answer these and other questions below.

Many describe email marketing as the online version of the outdated email marketing. They are similar in that both options help companies deliver their message to potential customers. Another similarity is that they are media that do not require large investments and can be sent in large quantities. This enables companies to reach ever-wide audiences with greater frequency and less expense.

While there are some similarities, there are also differences that make us opt for email marketing. The most significant is that, unlike traditional mail, emails are traceable. It allows marketers to see which recipients open your content and how they interact with it. All that information that is generated is used to analyze and adapt it in order to obtain greater effectiveness in future shipments.

Email marketing software is the tool that companies use to execute and automate shipments. The software is also used to measure the impact of each email marketing campaign and to help companies find better ways to segment their customers and audience. While it is possible to run email marketing campaigns without any software, most companies need the automation that email marketing software provides to be a profitable strategy.

Recommendations for choosing an email marketing software

We tell you what you have to take into account when evaluating the different software for email marketing :

Analyze the behavior of your potential customer

Consumers interact with emails from multiple devices (such as mobiles and tablets). A system that optimizes emails for viewing on mobile devices is essential today. You know social media, right? Although they all seem the same to us, each one has a defined user profile: Not everyone who is on Facebook has an account on Snapchat or Instagram. And not everyone who regularly uses Instagram or Twitter uses Facebook with the same frequency. Look for a solution that allows you to use button templates to share content across all the social networks your target audience is on.

What degree of customization do you want to offer?

If you want to send a monthly newsletter to a group of contacts, or scheduled mass emails, any email marketing tool will offer you those functions. But if you want a greater degree of personalization to send emails, you will have to choose a system that allows you to segment your audience.

An email marketing software that supports integrations

When comparing email marketing solutions , keep in mind the other tools you use to communicate regularly with customers. Consider vendors that offer integrations with CRM or any other software you use.

Think medium term

Independent email marketing software generally only tracks interactions related to email campaigns that we have launched. However, others are part of a cloud marketing application suite. Among other things, these suites include tools for:

Social networks

Mobile marketing

Marketing automation

Sophisticated analytics and campaign management

The best email marketing tools

Here are some email marketing software options that we recommend. The most common use we make of them is the following:

Newsletter

Announcements of new products and features

Sales or promotions of a product or service

Invitations to events

Communication with affiliates

Mailchimp

WEB: Mailchimp

MailChimp is used by more than 12 million companies and users to send emails and newsletters. Their motto is "The money is in the list." Building and maintaining a quality subscriber list is a step for a company to generate more sales and keep its customers informed. MailChimp makes this process very easy and has been perfecting its software for many years.

MailChimp has a free plan that allows you to list up to 2,000 subscribers. For startups, SMEs and freelancers it is a very good solution to start.

Mailer Lite

WEB: MailerLite

MailerLite is another email marketing software that we recommend. Many people have never heard of them, but today their services are used by more than 300,000 companies, start-ups and freelancers around the world. Offering very similar features to MailChimp, MailerLite has been on the market since 2010.

If you are just getting started with email marketing, some of the advantages MailerLite has over MailChimp is access to all the tools in its free plan, which includes 1,000 subscribers per month. MailChimp restricts you from using many of the advanced tools in its free plan. They are also much cheaper, an email list with 2,500 subscribers in MailChimp would cost you € 28.54 per month while with MailerLite you would only pay € 9.

Some features that we like about MailerLite are:

The price, obviously! If you are on a tight budget, you can start with MailerLite.

Unique features like landing page creation and automatic forwarding.

You can create / design an unsubscribe page. If you bring out your creative side, you may prevent some people from unsubscribing.

Easily add RSS to automatically email new blog entries in a weekly newsletter.

GetResponse

WEB: GetResponse

Getresponse is an email marketing software that allows you to:

Import, host, and log data to a mailing list

Create Newsletter that can be sent to the subscribers of your mailing list

Automate autoresponders

view and analyze statistics related to your email marketing campaigns

Getresponse's feature set has evolved quite a bit, to the point that it is becoming an “all-in-one” marketing solution. They now also offer landing pages and basic CRM (customer relationship management) functions.

Unlike Mail Chimp and MailerLite there is no free plan, they do offer a free trial period for 30 days. And since we are comparing the prices for a list of 2,500 subscribers in the case of Getresponse, the monthly fee is € 20 in its most basic version.

Acumbamail

WEB: AcumbaMail

Here we have a Spanish email marketing platform. We also know how to make good email marketing products 

What we especially like about Acumbamail is its flexibility in pricing plans. You can configure your rate based on the number of subscribers, the number of emails you are going to send and both. It also has a free plan with which to create a list of 250 subscribers and make 2,000 monthly shipments. The price for a list of 2,500 subscribers with unlimited sending would be € 18.

Mailrelay

WEB: MailRelay

Mailrelay is an advanced email marketing platform with powerful features. It allows you to create, send and manage newsletters with complete statistics regarding the behavior of subscribers.

You can know who, where and when clicks on your newsletter. Understand the behavior of your users and therefore increase CTR and conversion rates.

And the best thing is that you can create a free account with which you can send 15,000 emails per month to 3,000 subscribers. If you follow them on social networks, the offer multiplies.

In this particular case, we cannot make the comparison of 2,500 subscribers since Mailrelay's cheapest plan would have a price of € 28 and would include 10,000 subscribers and 50,000 shipments