5 REASONS TO USE AUTOMATED EMAIL MARKETING SOFTWARE

5 reasons to use automated email marketing software-Overview:

Automated email marketing has changed the dynamics of sending bulk mail. In addition to changing the perception that users have of email marketing and giving it a more positive reputation. It has also speeded up shipments and simplified work.In this article, you will get answer about 5 reasons to use automated email marketing software. 

More and more automated email marketing software is being incorporated with the aim of increasing the effectiveness of emailing campaigns and reducing time and human labor. As a consequence, work time is saved and you get greater control of the actions of your campaigns.

1. INCREASE YOUR DATABASE WITH EMAIL MARKETING SOFTWARE

The best way to feed your contact list is through the subscription forms . With email marketing software you can create subscription forms from pre-established templates or from scratch

In addition to giving their consent to the sending of the newsletter, the user gives you personal data of vital importance for sending your campaigns such as the name and surname, the email address or the mobile number. These fields are essential for the development of certain campaigns that we will see later.

Among the ways to present the subscription form there are 3 aspects :

Website :

It is simply to use your form as one more page of your website that you access only if you click on the link added in your email or SMS, or if you enter through the section at the top of the home page.

Pop-up : 

Another way to present your form is through pop-ups. They are the windows that appear suddenly once you enter the web or scroll. They are somewhat invasive, although faster and sometimes effective.

HTML script : 

Create an HTML script to insert into your page. It is used to place the form in a fixed block on your home page.

2. SEGMENT YOUR CONTACTS WITH EMAIL MARKETING SOFTWARE

It is not about developing an email marketing campaign and sending it en masse to all your contacts repeatedly. It's a big mistake that can cause your subscribers to lose interest.

The goal of your digital marketing strategy is to give your recipients what they ask for. For this, you will have to know them better, adapt to the needs of each one and personalize your campaigns.

The most common automation tool that you should use before launching your email marketing campaign is the A / B or Split test . It is a feature that allows you to send two test versions to two groups of recipients, and thus check which of the two responds with better results.

Other important references to take into account when segmenting your contacts are the data obtained from the real-time reports . They are statistics that reflect the effectiveness of your campaign through various indicators:

Open rate :

The number of recipients that open the mail among the total recipients.

Click-through rate : 

The number of recipients who enter the message and click on the link or CTA (call-to-action).

Bounce rate : 

The number of emails that are returned to the sender, generally due to the binding of wrong addresses.

Unsubscribe rate : the number of recipients who click on the unsubscribe link.

Inactive rate : 

The number of recipients who do not even open the message.

Other data that may be interesting and that can be measured from an email marketing campaign are the reading time allocated to the emails or the support used that is divided between desktop or mobile .

3. AVOID FALLING INTO THE SPAM FOLDER

Your email campaign may be the most attractive and original you've ever done, but if you can't get it to the recipient, all your effort will have been in vain.

Don't worry, there are also tools and a few tricks to bypass the SPAM folder and increase your deliver ability rate .

As an automation tool, there is the anti-SPAM test , an interesting feature that performs an analysis of your campaign and provides a final result that reflects the probability that your campaign ends up in the spam tray. It is used prior to sending the campaign to be able to make the suggested improvements.

If you are still not very confident and want to further optimize the deliverability of your campaign, you can apply a series of changes yourself that do not require any specific knowledge.

Clear and explicit subject :

A rather short subject is recommended, but above all, one that is not ambiguous and does not include exclamations or excessive use of punctuation marks. With regard to capital letters, it is recommended not to use them, although it has not been proven that it directly affects the deliverability of the message.

Configure the email address : 

Domains like @ gmail.com or @ hotmail.con are not very well viewed by email providers. Using a company domain , that is, @ mycompany.com, will increase the probability that your campaign will reach the inbox.

Change the sender name : 

Use your company name or your name accompanied by the company brand as the sender.

Balanced text-image ratio :

If the content of your email is made up mostly of images, this will alert the anti-spam filters.

Avoid SPAM terms : they are a series of words that are directly related to SPAM due to their implicit meaning. I will cite the most common, among others, they are: free, money, remedies, promos ...

4. MAKE YOUR CUSTOMERS LOYAL WITH AUTOMATED CAMPAIGNS

With a legally compiled database, segmented target groups, and tools and methods to optimize your campaign delivery; You only need to schedule the sending of your email marketing campaign.

Among the two types of most effective and common automated campaigns we have: the welcome one and the birthday one:

Welcome campaign : once users subscribe to your newsletter, the sending of a welcome campaign is automated. An attractive email that empathizes with the recipient and offers them an incentive as a thank you with a promotional code.

Birthday campaign :

It is only necessary for users to fill in a field with their date of birth in the subscription form. Sending a birthday email with a gift as a discount or offer on your products is a good way to retain your customers.

Returning to the first point of the article, there are other types of forms that are used to find out the opinion of your recipients and find out more about their interests and hobbies . They are polls or surveys and they provide essential information to send campaigns with personalized content adapted to the needs of your customers.

5. REACH MORE PEOPLE IN LESS TIME WITH SMS CAMPAIGNS

The SMS is a perfect complement to direct marketing for email marketing. Due to its high deliverability rate of 95 %, your campaigns will reach more recipients by increasing the open rate, and consequently, the click-through

Another feature of SMS is its instantaneous , the speed from when the message arrives until it is read by the recipients. These qualities together with the fact that most of the day, we live stuck and dependent on our mobile, make bulk SMS one of the most effective channels to send campaigns.

Automated SMS campaigns have two uses. To sell a product (marketing type) or to notify something (notification type).

Marketing type-5 reasons to use automated email marketing software: 

It is interesting to send an SMS with a link that redirects to the landing page where the product is offered. You only need to use a responsive design to adapt the landing page to the mobile device.

Notification type : used to notify attendance at an event or report the status of an order. Also to confirm the cancellation of a purchase or its confirmation, and, above all, to send QR codes , it is already used for event tickets or discounts.