10 ADVANTAGES OF EMAIL MARKETING THAT YOU SHOULD KNOW
Unlike what many entrepreneurs believe, traditional marketing still has powerful tools to drive sales and position brands in digital environments. Email marketing is precisely one of those key tools that you must implement if you want to expand your business and increase its profitability , in the short or medium term.
Already in the mid-90s, users used their emails to build relationships, receive subscription newsletters and have “direct contact” with their preferred brands through one-to-one content.
After two decades, email marketing still does not have an expiration date, as email has proven to be the strongest channel for online marketing strategies .
- Email marketing increases the conversion rate
- Strengthens customer relationships
- Boost positioning for B2C
- Greater effectiveness in marketing campaigns
- Sending personalized and adaptable messages
- Stronger calls to action
- Detailed metrics on user reactions
- Email marketing is a direct sales channel
- Segmentation of consumers and potential customers
- Automation has no negative impact
- you may be interested
Here are 10 advantages of mailing based on current data.
1. EMAIL MARKETING INCREASES THE CONVERSION RATE
Marketing through email is the king of sales, it even surpasses the lead generation capacity of the main social networks like Twitter and Facebook. According to a study by the American company SalesForce, mailing provides businesses with an average ROI of 3,800%.
These very high ROI rates are due to the fact that there are more active emails than users on social networks, in addition, they are platforms that are proof of information saturation, as well as the hyper personalization of the content by the delivery system under subscription.
2. STRENGTHENS CUSTOMER RELATIONSHIPS
If you are in the Business-to-Business sector, email marketing is the best way to obtain sales and consolidate your branding by improving your b2b marketing strategy . This is because both businessmen and women prefer this channel to attend to matters related to their work area, such as reaching agreements, presenting proposals, having conversations with their colleagues and sharing sensitive information.
In fact, according to Hubspot, 86% of corporate workers use email as their first communication channel. Likewise, 86% of them state that they like to receive at least one monthly newsletter from the companies with which they have done business, and they also find it necessary to receive updates from their referring websites.
Undoubtedly, communicational strategies by email are the most effective techniques for working on consumer loyalty, penetrating meaningful messages, remarketing and ensuring a long relationship with customers. If you implement, the mailbox is made to keep in touch with what really matters.
3. BOOST POSITIONING FOR B2C
The average user also places a lot of importance on their inbox. Currently, 73% of users (including Millennials) prefer to make purchases or purchases by email, send complaints, comments, requests, as well as receive promotional content.
Email communications are considered the most important, and the user is more likely to read the content from beginning to end, forward or save your emails as relevant information.
4. GREATER EFFECTIVENESS IN MARKETING CAMPAIGNS
In the United States, email is an essential channel in the communication machinery of small, medium and large companies, this is because they have detected that at least 30% of their subscribers make purchases almost immediately, when they receive promotional content like coupons, discounts and special offers.
In addition to the average consumer, B2B customers are especially drawn to promotional messages.
Likewise, a report from BtoB Magazine indicates that 56% of marketers have the perception that mailing is the most effective tool when it comes to boosting profits during the campaign season.
So if you want to run comprehensive campaigns with a greater range of effectiveness, start by giving your mailing list a leading role.
5. SENDING PERSONALIZED AND ADAPTABLE MESSAGES
The email marketing helps you stay on your client 's timeline for longer, and be available on all your devices at once. Rest assured, if you managed to get into their mailbox, it is because you really add value.
On the other hand, a technical advantage of email content is its adaptability to the screens of different devices. This is a great point in favor, since 72.9% of users between 18 and 24 years old check email from their mobiles.
You must bear in mind that what makes email an infallible marketing channel is the empowerment that the consumer has about the content they want to receive, and the opportunity that companies have to offer hyper personalized speeches. All this stimulates the continuation of the buyer journey like no other medium can.
6. MORE POWERFUL CALLS TO ACTION
More powerful calls to action
Through the mail you can capture the user's attention more effectively . Although your messages may be interrupted by new emails or notifications from other apps, the distraction is much less compared to instant social networks.
The rich text qualities help anchor the customer's view throughout the email to your final CTA. According to Campaign Monitor, if a user sees the subject of your email from their mobile and it arouses interest, they will probably want to reread your content from a computer to open your links or follow calls to action.
7. DETAILED METRICS ON USER REACTIONS
Are you still guided by the impressions of your social networks? Email open rates and clicks to your links are essential information to diagnose the effectiveness of your strategies, the focus of your messages, user behaviors, as well as their needs.
The Data and Marketing Association (DMA) recommends first evaluating conversion rates, click-through rates, open rates, and ROI for emails.
8. EMAIL MARKETING IS A DIRECT SALES CHANNEL
Inbound marketing is the most effective in the medium-long term and there email marketing is essential to close and convert your customers, but also if you want to implement a strategy that offers results in a short time, it is advisable to focus your efforts on marketing campaigns. email marketing.
Through email, users make 40% more purchases compared to Facebook and Twitter. On average, large European companies use their subscriber list 26% for sales, 22% for engagement, 12% for lead generation and 11% to work on user loyalty.
9. SEGMENTATION OF CONSUMERS AND POTENTIAL CUSTOMERS
Sales depend on segmentation. Therefore, it is important to use the subscription forms to have a little more personal information about your immediate customers and those who are potential.
Even today this strategy is the most effective. Segmented content gets 59.99% more clicks to links than generalized ones. The user likes to interact with those companies that seem to know him better and are willing to "write personally".
10. AUTOMATION HAS NO NEGATIVE IMPACT
On social media, automation is dangerous and can wreak havoc on brand positioning. But mass mailing of content , provided they are categorized by type of user and add value, only facilitates the sales process.
The privacy of email marketing content confers a sense of exclusivity on the recipient and reduces the chances of damaging the humanization of the brand.
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