Pinterest Marketing

 10 Step Guide to Marketing on Pinterest

This Guide is an example of how to optimize and manage the marketing of an entrepreneur, company or business in this new Social network that is causing a revolution throughout the world. For some experts, Pinterest is just a social network for the female gender, I personally think that gender has nothing to do with it and it is highly recommended that you start drawing a strategy on Pinterest.

This social platform is based on uploading and sharing images, but if you take a closer look at this network, you will realize that your company can participate with great success here and even more so if your business has a close relationship with the visual aspect, such as a restaurant, a travel agency, a fashion business or a car agency, etc ... you know here never more current than the famous phrase ..

Pinterest has just released the registration or registration to this network that was previously only by invitation, you can do it with a personal profile or as the profile of a business or company.

 Here we share the 10-Step Guide to Marketing on Pinterest:

1. Profile settings

In principle, as every social network is made up of people, you should have a personal profile and another profile for your business. Use your company logo or image of it.

• Make your URL easy to remember and as short as possible.
• Add the links to your other profiles on other social networks.
• Add keywords in your description.
• Link the profile with the Facebook fanpage and your Twitter account and promote it.

2. Pin Optimization

Use creative titles for your pins and use keywords where possible in it and the descriptions of the images.

Focus on showing various aspects and the solution that your product or service provides.

Tag other users using the @ sign.

Install the bookmarklet for easy sharing while browsing the web.

Present your boards and Pins in the highest possible quality and in a visually appealing way. This is the basic feature of this social network.

Always include the credit of the content source.

3. Board creation

• Use creative titles for your boards and that have to do with your activity.
• Include keywords in descriptions.
• Paint images of your clients and repaint keeping the images
• Pin out each of the images that compose it separately.

4. The Images

• Add a watermark to identify the images, only if they are your property.
• Use the highest possible quality in your images or hire a professional.
• Pin out images related to the products and services your company offers.
• Create well-sized text infographics.
• Add the title over the image.
• Upload videos of your business. Pin a photo and link to a video.

5. Copyright.

• Keep the source of origin when pinning an image from a website.
• Show url in images.
• Use the Creative Commons Bookmarklet.
• Indicate the copyright of the website.
• Ask if it is possible to Pin them with or without credits.
• Use copyright symbols.
• Always add credits to photos.

6. Creation of Contests.

• You can invite customers to Pin photos of your products.
• Pinning a photo and tagging the brand to win can be a good example.
• Make a contest to find a treasure on the picture boards.
• Plan a monthly dashboard contest.
• The user who gets the most Repins on their boards wins.
• Pin an image with the contest conditions.
• Integrate it with Twitter, Facebook, and other social networks.
• Use hashtags for customer videos.

7. Collaboration.

• Create collaborative boards.
• Do a group hunting for quality Pins.
• Ask your colleagues to Repin your content.
• Create an event and share them on other networks like Facebook and Twitter.
• Schedule a Pinterest party.
• Make product exchange and crowdsourcing.

8. Do benchmarking and Research.

• Check the Boards of other companies in your sector, take new ideas from them and improve them.
• Identify the most popular or successful users or boards on Pinterest.
• Search for keywords or keyword by Pins, Boards and Users, which have to do with your business sector.

9. Listen, Study and Apply

• How do other companies present their boards, their pins, contests, and how do they interact with their audience?
• How do you get your goals converted?
• Which boards get the most number of Repins?

10. Monitor, Measure and Control

• Is Pinterest bringing referral traffic to your website?
• Track your posts, use Analitics to track your content.
• Identify users who frequently follow your pins and reward them.
• Measure the results of your strategy monthly, correct and start the process again.
• Source: Onlinecalesses and MarketingRS

I hope this Pinterest Guide is very useful for you, and I also look forward to your comment. Thank you so much!