Online-Market place-How to boost your brand in the online market
Not only the communication market underwent great transformations as a result of the spread of the internet and new digital media. Companies in all sectors must be attentive to the new relationships between brand and consumer .
The member states of the International Telecommunications Union (ITU) have committed to ensuring that 60% of the world's population has access to the internet by 2020, according to the Connect 2020 Agenda for Global Telecommunication / ICT Development resolution , of 2014.
This leads us to an obvious observation: more and more people will be using technology and, therefore, adopting new methods of consumption.
Ensure the presence of the brand on the web
The key is to put yourself in the consumer's shoes. Think about how a person who uses a cell phone, tablet or computer several hours a day is going to approximate the brands on those devices. Thus, knowing which channels are essential for your company will depend on the product or service you sell.
Institutional page
The basics today is a web page, which works as a business card. Remember that there are two main sources of access to your page: users who search Google for terms related to the service you offer and users who directly search for the name of your company, to confirm information that they may have received from a reference.
From this, it is essential that your page has easy-to-find contact details. The more the better. Another very important detail is that the page is responsive . This means that its design adapts to all types of devices.
On-line shop
Also consider implementing an e-commerce system and selling your products in a virtual store. An extra option is to develop an application for smartphones, which can help both for the sale of products and to obtain information about the points of sale.
To complement the presence of a web page, it is ideal to have a fan page on Facebook . It is recommended to diversify your presence as much as possible also on social networks.
Social networks
Social networks are interesting tools for promoting a brand on the internet. The big difference with a page is that the social network requires a constant update , not only of the published content, but also in relation to new trends.
The dynamics of the networks means that what is now a fever can cool down and give rise to a new network, with new languages and functions. Today, for example, brands that are more in tune with 'memes' and viral tend to be more popular.
Name in use
It could happen that the address you want for your page or for the profile in a social network is already registered. In this case, you can think of a variant by placing the service you provide, for example, with the name. But if you have the trademark registration , you can argue that the use of the URL is improper. To do this, consult the responsible body.
In short, with well-developed strategies, a well-constructed visual identity and quality content, your company will become more visible in the virtual world.
If you have any questions, suggestions or advice on this topic, comment below . Take the opportunity to share this content with your friends and collaborators, through social networks.
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