Affiliate Marketing-10+ tips to boost your affiliate marketing strategy in 2020

10+ tips to boost your affiliate marketing strategy in 2020

Overview:

In early January we made a series of compelling forecasts about  what 2020 had in store for affiliate marketing.  With a constantly changing and evolving underlying market, marketing techniques and tactics cannot always be the same.

For online retailers and affiliate marketers, also known as affiliate marketers, to survive, advertising and promotion methods have to adapt to changing tides. 

The good news is that if the future of affiliate marketing follows the pattern we've seen so far, it looks like it's gearing up for massive growth.

In 2020 we have seen some drastic changes in the retail market and, in some cases, the loss of some well-known brands in the sector in the UK due to the uncertain climate. 

However, it is important that, as an industry, we are able to evolve and adapt to all the changes that we can in order to keep pace with growth in the affiliate marketing channel and consequently in the global economy. 

Generate bonds of trust 

Consumers are becoming better informed and more used to the concept of affiliate marketing and online collaborations, possibly more so now that the UK Advertising Standards Agency (ASA) states that content creators are required by law to inform about these collaborations. 

Consumers are more aware that when they read about a product on a blog or e-mail, the author is possibly getting some kind of compensation for promoting the product. 

This has generated a certain level of skepticism among consumers, and therefore subscribers practically only listen to those they trust.

This is why building trust is going to become increasingly important for the future of affiliate marketing. 

Establish relations 

Anonymity is no longer welcome in the  online retail sector  , as people buy from other people. This will become increasingly crucial for the future of affiliate marketing, as the key to instilling trust is building trusting relationships and relationships. 

However, the main advantage for affiliate marketers is that they will find out more quickly what their audience really wants. 

Although building this relationship may take time at first, each campaign will be more successful in less time thanks to the long-term connections forged with the public. 

One way to build relationships is to offer free quality information to potential consumers as a starting point. When the time is right within the sales funnel, it can be demonstrated how affiliate products can help the consumer solve a problem. 

Content 

The success of a campaign will continue to depend on the generation of quality content. The importance of generating novel and original content with which the consumer feels identified cannot be underestimated. 

Marketing

Marketing campaigns that are based on the production of   original and persuasive copy are more likely to achieve higher conversion rates. 

Thanks to software programs and advanced technologies that allow testing of sales pages, this task becomes easier, allowing marketers to take advantage of the best content that they have stored in their toolbox. 

Spending more time creating quality content that delivers value to subscribers without costing them money will help marketers improve the long-term results of their campaigns. 

Content marketing

Thus, those who are aware of the impact that good content has on campaigns will be one step ahead of the rest of the  marketers . 

Likewise, generating a long text with qualitative content, essential for web positioning (SEO) and traffic and, therefore, for conversions, instead of creating filler content or repetitive sales material, has helped professionals from marketing to focusing more on giving your leads a reason to stay professional with the brand. 

Stories 

The " engagement " or interaction continue to be key for conversions and should lead to the use of more real stories and case studies to provide credibility and social proof. Consumers will not be enough with the point of view of the affiliates and what they have to say, but will look for real testimonials that reveal how a certain product can be useful. 

Tools 

According to some of the leading  experts in affiliate marketing , the basic concepts of this type of marketing will not change. Instead, what will change will be the technology and media platforms that affiliates use to serve ads, such as videos, audios, podcasts, and long content. The sector will continue to evolve and grow. 

Existing tools, such as email automation and artificial intelligence ' bots ' for online chats, will continue to play an important role in marketing strategies and tactics, while online product presentations, Facebook Live and Google Hangouts will surely be used more to interact with the public.

 Machine  learning

The continuous development of artificial intelligence (AI) and machine learning or "machine  learning " will provide new facilities to get new customers. Google and Facebook have introduced machine learning mechanisms that help pinpoint target audiences and make it easier for those who rely on paid advertising methods to find customers with less expense and greater clarity. 

Marketing channels 

As the importance of building relationships grows, advertisers are increasingly focusing on marketing channels trying to engage consumers who have already shown an interest in their brand and affiliate products. 

Re-targeting

These channels include  re-targeting  and  re-marketing  through social platforms and search engines, since these algorithms have been refined and have become more dynamic. AI and compatible technology will become more common and efficient. 

Outreach strategies through  bloggers  will continue to grow in importance. Building relationships with other influential marketers not only allows you to advertise products in new markets both within and beyond the affiliate channel, but it also helps to assert your authority and build trust. 

Micro influencers 

This marketing tactic, within  influencer  marketing, seems destined to grow, and companies will begin to implement it in their strategies more and more. Affiliate relationships will be increasingly common on social media platforms, allowing a greater number of people to be part of this affiliate network. 

Social networks 

Social networks have been the subject of much criticism in the last two years when fake news (known worldwide as " fake news ") was uncovered and multiple fake accounts appeared. Facebook's announcement   that the platform would return to its roots in 2020 as a tool to connect with friends and family caused uncertainty among affiliates as they did not know how this would affect their advertising campaigns. 

Relevant post

The goal of social media shouldn't be the number of followers or shared posts you get, but rather if your followers trust your brand through those platforms. If you share and comment relevant and quality information for your followers, they will soon realize that what you post is relevant to them. Automatically, you will see how they share more content. 

User experience (UX) 

Your users are more important than Google. Optimize your landing pages for your visitors rather than the "web- bots " of Google. The page should load quickly and give the public the information they are looking for without having to browse your website too much. The better the usability and, therefore, the user experience, the higher you will be in the rankings. 

UX

Advertisers also benefit from affiliate programs that offer web design that prioritizes UX and therefore has a strong platform to drive conversion. Your main objective will be to get away from pages with a single niche that only rely on one keyword to, instead, look for brands that have a website oriented to earn a reputation for authority and offer solutions to the problems that your company has. public. 

Pages optimized for mobile devices 

According to  ComScore , Internet users who only use mobile devices already outnumber those who only use a desktop computer. 

Mobile Responsive

Having a " mobile responsive " website, that is, a page that adapts to the different formats of mobile devices, is also crucial for the algorithms that generate Google rankings. 

Usability and speed are becoming increasingly important factors, so for affiliate marketers to stay on top, they will need to make sure their pages perform perfectly on both desktop and desktop computers. on all kinds of mobile devices. Earlier this year, we saw Google launch its' mobile first .

That is, an algorithm that gives priority to" mobile responsive " pages , highlighting the importance that this platform has acquired and having an approach aimed at prioritizing mobile devices.  

Be different 

Being different and risky will be important in the future, as the public demands more and more originality and new ideas. This will imply that developing an affiliate marketing campaign will require more creativity and efforts to attract new subscribers, which in turn will result in more variety in the campaigns and that they are more interesting, in addition to having one more offer. wide range of products and services that will focus more on the end user. 

GDPR 

We have already celebrated the  first anniversary of the General Data Protection Regulation , and there is no doubt that it will continue to affect retailers in the online environment. 

Some of the smaller businesses have yet to fully adapt to this legislation both in terms of costs and requirements. Affiliate marketing covers a wide variety of affiliate operations between players of different sizes, from sole proprietorships to much larger companies. 

Generally speaking, the latter have been able to implement the necessary infrastructure to adapt to the new regulation more easily, staying ahead of the competition. Other countries  are also expected  to go through a similar process. 

Holistic view 

Justin Cooke, founder of  Empire Flippers , would like to see more affiliate pages analyzing their visitors from a holistic point of view to try to solve their consumers' problems -  source .  

Consumers want to know that they and their problems are important to those they turn to for help. As a consequence, advertisers will have to take a more holistic view of the needs of their visitors. 

If affiliate marketers want long-term success, they will have no choice but to take a bigger picture and run campaigns where all the channels involved are connected.

 This could lead to an increase in email marketing campaigns with personalized, targeted, and triggered drip campaigns . 

In conclusion 

Affiliate marketing will continue to evolve, with an even greater focus on quality and user experience. Finding a niche, becoming an authority figure, building relationships, and offering consumers an exceptional user experience will lead to long-term, quality collaborations.